SHELL

CSR road-safety campaign for Shell addressing the dangers of mobile phone use while driving. The commercial uses emotionally engaging storytelling and humor to highlight how a moment of distraction behind the wheel can have serious consequences, reinforcing the importance of responsible driving.

Director: VIOLETA TSELI
Production Company: RIB EYE PRODUCTION HOUSE
My role: Treatment Design / Art Direction
Contribution: Visual research, AI image & video generation, video editing, image curation, layout, typography, visual narrative and treatment production